The Other Room
A CURIOUS CULINARY HIDEAWAY
The Other Room is a playful dining concept in Nairobi that blends craft cooking with a surreal garden fantasy. Rubicube Creative developed a full visual identity system rooted in curiosity, comfort, and quiet wit—drawing from botanical textures, illustrated characters, and storybook-like compositions. The result is a brand world that feels familiar yet delightfully odd, turning a modern restaurant into an imaginative escape where every detail invites you to linger a little longer.
“The Other Room is one of those rare projects where design gets to misbehave a little. We built a world that’s warm, whimsical, and just strange enough to make you smile before the first bite.”
The Other Room: A Garden of Stories
The Other Room needed a brand identity that could express its unique character: part garden hideout, part neighborhood comfort spot, part whimsical daydream. The challenge was balancing humor, warmth, and premium casual dining without tipping too far into novelty.
We approached the brand as a miniature universe. Illustrations, textures, and typography were crafted to feel like pages from a surreal garden storybook—playful yet refined. Through thoughtful spatial branding, witty copy lines, and a cohesive graphic system, we shaped an experience that feels immersive from the moment guests step in. The solution is a brand that doesn’t just decorate the space but sets the stage for the joyful, unhurried dining culture The Other Room stands for.
