DIANI’S BEST-KEPT SECRET

DIANI’S BEST-KEPT SECRET

DIANI’S BEST-KEPT SECRET

Amani Angani

Hospitality & Leisure

Hospitality & Leisure

SERVICES

SERVICES

SERVICES

DELIVERABLES

DELIVERABLES

DELIVERABLES

INDUSTRY

INDUSTRY

INDUSTRY

LOCATION

LOCATION

LOCATION

SERVICES

DELIVERABLES

Brand Strategy

Naming & Verbal Identity

Visual Identity Design

Marketing Collateral Design

Collateral

Copywriting

Brand Guidelines

Illustration

Graphic System

Logo

Brand Narrative

Brand Positioning

INDUSTRY

LOCATION

Hospitality & Leisure

Great Jakarta

LOST IN WONDER, FOUND IN DIANI

Amani Angani is a boutique rooftop restaurant and bar located along Diani Beach Road, Kenya, envisioned as “Diani’s best-kept secret.” It blends art, culture, and culinary creativity into a single tropical experience where guests are invited to pause, breathe, and get lost in wonder. Designed as a premium lifestyle destination, Amani Angani reflects Kenyan pride through its philosophy “Build Kenya, Buy Kenyan, By Kenyans”—a harmonious mix of coastal elegance, soulful flavors, and modern artistry that celebrates both local roots and global sophistication.

“Amani Angani was created to celebrate Kenya’s soul — where art, taste, and culture meet under the Diani sky. It’s a place of discovery and connection, where every detail invites you to slow down, feel inspired, and belong to something beautifully Kenyan.”

“Amani Angani was created to celebrate Kenya’s soul — where art, taste, and culture meet under the Diani sky. It’s a place of discovery and connection, where every detail invites you to slow down, feel inspired, and belong to something beautifully Kenyan.”

CHARLES TJUNG, CREATIVE DIRECTOR

MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR

MARIO UTAMA, CEO & FOUNDER

Translating a Secret into a Story

The brief for Amani Angani began with a challenge to translate the essence of “Diani’s best-kept secret” into a unified brand that blends Kenyan culture, tropical artistry, and contemporary sophistication. The key challenge was creating a distinct identity that felt both local and global—elevating Diani’s charm while standing out as a premium rooftop experience.

The solution came through a cohesive brand system developed by Rubicube Creative, balancing art, taste, and rhythm across visual and experiential touchpoints. Through curated colors, refined typography, and poetic storytelling like “If you are never lost, you won’t find anything new,” the brand transformed into a cultural landmark — authentic, creative, and deeply rooted in Kenya’s modern identity.

LET’S BEGIN WITH

A CONVERSATION.

INDONESIA

SINGAPORE

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