UP at Thamrin Nine
ELEVATING JAKARTA’S ASPIRATIONS
At Rubicube Creative, we crafted the brand narrative for UP at Thamrin Nine as more than an observatory—it’s a landmark of Jakarta’s rising spirit. Framing the Autograph Tower as a transformative journey, our work bridges innovation with emotion, turning vertical ascension into a symbolic exploration of Indonesia’s past, present, and future. From skyline storytelling to immersive experience design, we positioned UP as an iconic invitation to see Jakarta from new heights—both physically and culturally.
Play Among the Clouds
Embark on a journey where Jakarta’s skyline unfolds into a canvas of endless possibilities. More than just a sightseeing destination, it’s an interactive adventure that lifts you up, elevating your senses and emotions. Here, explorers from all walks of life can connect, engage, and share vibrant moments that echo the energetic spirit of our community.
Nestled among the city’s peaks, this enchanting realm seamlessly blends the urban landscape with artistic visions and lush natural elements, creating a playground for the soul. Experience the thrill of soaring to new heights and discovering tranquil moments above the bustling streets, in spaces designed for dreams and discovery.
