A JOURNEY OF FLAVOR

A JOURNEY OF FLAVOR

A JOURNEY OF FLAVOR

Aubree

Consumer Goods & Retail

Consumer Goods & Retail

SERVICES

SERVICES

SERVICES

DELIVERABLES

DELIVERABLES

DELIVERABLES

INDUSTRY

INDUSTRY

INDUSTRY

LOCATION

LOCATION

LOCATION

SERVICES

DELIVERABLES

Brand Strategy

Naming & Verbal Identity

Visual Identity Design

Digital Experience Design

Marketing Collateral Design

Content & Creative Direction

Copywriting

Brand Guidelines

Illustration

Graphic System

Logo

Brand Narrative

Brand Positioning

INDUSTRY

LOCATION

Consumer Goods & Retail

ALL-DAY DINING, INSPIRED BY WANDERLUST

Aubree was developed as a character-driven dining concept that transforms global gastronomy into a journey of discovery. Positioned as an all-day dining destination, the brand draws inspiration from the travels of its namesake, an unseen explorer curating flavors, moods, and moments from across the world. Through layered storytelling, atmospheric design, and a time-based culinary narrative, Aubree invites guests to move seamlessly from morning to night, experiencing food not just as a meal, but as a shared voyage shaped by curiosity, intimacy, and adventure.

"Aubree was shaped as a character-driven journey, where atmosphere, menu, and mood evolve throughout the day—inviting guests into a subtle, intimate, ever-unfolding story."


"Aubree was shaped as a character-driven journey, where atmosphere, menu, and mood evolve throughout the day—inviting guests into a subtle, intimate, ever-unfolding story."

CHARLES TJUNG, CREATIVE DIRECTOR

MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR

MARIO UTAMA, CEO & FOUNDER

A Journey Through Time, Flavor, and Atmosphere

Aubree is conceived as a curator of hidden flavors and untold stories, where dining follows the rhythm of the day. From Dawn’s Secret to Night’s Decadence, each time segment represents a different emotional chapter, morning whispers, midday warmth, twilight intrigue, and nocturnal intimacy, allowing guests to experience global cuisine through shifting atmospheres and moods.

We translated this narrative into a cohesive brand system through explorer-inspired storytelling, restrained yet evocative visuals, and content direction that plays with mystery and revelation. By combining layered copywriting, tonal color palettes, and carefully paced visual cues, Aubree becomes an immersive dining journey, one where every visit feels personal, atmospheric, and quietly unforgettable.

LET’S BEGIN WITH

A CONVERSATION.

INDONESIA

SINGAPORE

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