WHERE PLAY MEETS PLATE
WHERE PLAY MEETS PLATE
WHERE PLAY MEETS PLATE
The Other Room
The Other Room
Consumer Goods & Retail
Consumer Goods & Retail
Consumer Goods & Retail
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Visual Identity Design
Environmental & Spatial Branding
Content & Creative Direction
Collateral
Copywriting
Brand Guidelines
Illustration
Logo
INDUSTRY
LOCATION
Consumer Goods & Retail
Nairobi, Kenya
A CURIOUS CULINARY HIDEAWAY
A CURIOUS CULINARY HIDEAWAY
The Other Room is a playful dining concept in Nairobi that blends craft cooking with a surreal garden fantasy. Rubicube Creative developed a full visual identity system rooted in curiosity, comfort, and quiet wit—drawing from botanical textures, illustrated characters, and storybook-like compositions. The result is a brand world that feels familiar yet delightfully odd, turning a modern restaurant into an imaginative escape where every detail invites you to linger a little longer.
The Other Room is a playful dining concept in Nairobi that blends craft cooking with a surreal garden fantasy. Rubicube Creative developed a full visual identity system rooted in curiosity, comfort, and quiet wit—drawing from botanical textures, illustrated characters, and storybook-like compositions. The result is a brand world that feels familiar yet delightfully odd, turning a modern restaurant into an imaginative escape where every detail invites you to linger a little longer.
“The Other Room is one of those rare projects where design gets to misbehave a little. We built a world that’s warm, whimsical, and just strange enough to make you smile before the first bite.”
“The Other Room is one of those rare projects where design gets to misbehave a little. We built a world that’s warm, whimsical, and just strange enough to make you smile before the first bite.”
CHARLES TJUNG, CREATIVE DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
The Other Room: A Garden of Stories
The Other Room: A Garden of Stories
The Other Room needed a brand identity that could express its unique character: part garden hideout, part neighborhood comfort spot, part whimsical daydream. The challenge was balancing humor, warmth, and premium casual dining without tipping too far into novelty.
The Other Room needed a brand identity that could express its unique character: part garden hideout, part neighborhood comfort spot, part whimsical daydream. The challenge was balancing humor, warmth, and premium casual dining without tipping too far into novelty.
We approached the brand as a miniature universe. Illustrations, textures, and typography were crafted to feel like pages from a surreal garden storybook—playful yet refined. Through thoughtful spatial branding, witty copy lines, and a cohesive graphic system, we shaped an experience that feels immersive from the moment guests step in. The solution is a brand that doesn’t just decorate the space but sets the stage for the joyful, unhurried dining culture The Other Room stands for.
We approached the brand as a miniature universe. Illustrations, textures, and typography were crafted to feel like pages from a surreal garden storybook—playful yet refined. Through thoughtful spatial branding, witty copy lines, and a cohesive graphic system, we shaped an experience that feels immersive from the moment guests step in. The solution is a brand that doesn’t just decorate the space but sets the stage for the joyful, unhurried dining culture The Other Room stands for.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
©2024 Rubicube Group. All Right Reserved
Powered by Astatek
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call