DIANI’S BEST-KEPT SECRET
DIANI’S BEST-KEPT SECRET
DIANI’S BEST-KEPT SECRET
Amani Angani
Amani Angani
Hospitality & Leisure
Hospitality & Leisure
Hospitality & Leisure
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Naming & Verbal Identity
Visual Identity Design
Marketing Collateral Design
Collateral
Copywriting
Brand Guidelines
Illustration
Graphic System
Logo
Brand Narrative
Brand Positioning
INDUSTRY
LOCATION
Hospitality & Leisure
Diani Beach, Kenya
LOST IN WONDER, FOUND IN DIANI
LOST IN WONDER, FOUND IN DIANI
Amani Angani is a boutique rooftop restaurant and bar located along Diani Beach Road, Kenya, envisioned as “Diani’s best-kept secret.” It blends art, culture, and culinary creativity into a single tropical experience where guests are invited to pause, breathe, and get lost in wonder. Designed as a premium lifestyle destination, Amani Angani reflects Kenyan pride through its philosophy “Build Kenya, Buy Kenyan, By Kenyans”—a harmonious mix of coastal elegance, soulful flavors, and modern artistry that celebrates both local roots and global sophistication.
Amani Angani is a boutique rooftop restaurant and bar located along Diani Beach Road, Kenya, envisioned as “Diani’s best-kept secret.” It blends art, culture, and culinary creativity into a single tropical experience where guests are invited to pause, breathe, and get lost in wonder. Designed as a premium lifestyle destination, Amani Angani reflects Kenyan pride through its philosophy “Build Kenya, Buy Kenyan, By Kenyans”—a harmonious mix of coastal elegance, soulful flavors, and modern artistry that celebrates both local roots and global sophistication.
“Amani Angani was created to celebrate Kenya’s soul — where art, taste, and culture meet under the Diani sky. It’s a place of discovery and connection, where every detail invites you to slow down, feel inspired, and belong to something beautifully Kenyan.”
“Amani Angani was created to celebrate Kenya’s soul — where art, taste, and culture meet under the Diani sky. It’s a place of discovery and connection, where every detail invites you to slow down, feel inspired, and belong to something beautifully Kenyan.”
CHARLES TJUNG, CREATIVE DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Translating a Secret into a Story
Translating a Secret into a Story
The brief for Amani Angani began with a challenge to translate the essence of “Diani’s best-kept secret” into a unified brand that blends Kenyan culture, tropical artistry, and contemporary sophistication. The key challenge was creating a distinct identity that felt both local and global—elevating Diani’s charm while standing out as a premium rooftop experience.
The brief for Amani Angani began with a challenge to translate the essence of “Diani’s best-kept secret” into a unified brand that blends Kenyan culture, tropical artistry, and contemporary sophistication. The key challenge was creating a distinct identity that felt both local and global—elevating Diani’s charm while standing out as a premium rooftop experience.
The solution came through a cohesive brand system developed by Rubicube Creative, balancing art, taste, and rhythm across visual and experiential touchpoints. Through curated colors, refined typography, and poetic storytelling like “If you are never lost, you won’t find anything new,” the brand transformed into a cultural landmark — authentic, creative, and deeply rooted in Kenya’s modern identity.
The solution came through a cohesive brand system developed by Rubicube Creative, balancing art, taste, and rhythm across visual and experiential touchpoints. Through curated colors, refined typography, and poetic storytelling like “If you are never lost, you won’t find anything new,” the brand transformed into a cultural landmark — authentic, creative, and deeply rooted in Kenya’s modern identity.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call