ONE FLOW, MULTIPLE ENTERPRISES
ONE FLOW, MULTIPLE ENTERPRISES
ONE FLOW, MULTIPLE ENTERPRISES
Sungai Mas
Sungai Mas
Corporate & Industrial
Corporate & Industrial
Corporate & Industrial


SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Visual Identity Design
Marketing Collateral Design
Content & Creative Direction
Digital Experience Design
Production Support
Collateral
Copywriting
Brand Guidelines
Graphic System
Logo
Brand Narrative
Company Profile
Brand Positioning
INDUSTRY
LOCATION
Corporate & Industrial
Jakarta, Indonesia
UNIFIED BRAND ARCHITECTURE, ONE VISION
UNIFIED BRAND ARCHITECTURE, ONE VISION
Sungai Mas Group was developed as a corporate holding brand that unites diverse business sectors under a single, cohesive identity. Spanning industries from minerals, energy, property, fisheries, venture investment, to hospitality management, the brand is positioned as an ecosystem built on continuity, long-term vision, and strategic balance. Through a clear brand architecture and disciplined visual system, Sungai Mas communicates stability, credibility, and its role as a parent brand that allows each sub-holding to grow independently while remaining connected to a shared foundation.
Sungai Mas Group was developed as a corporate holding brand that unites diverse business sectors under a single, cohesive identity. Spanning industries from minerals, energy, property, fisheries, venture investment, to hospitality management, the brand is positioned as an ecosystem built on continuity, long-term vision, and strategic balance. Through a clear brand architecture and disciplined visual system, Sungai Mas communicates stability, credibility, and its role as a parent brand that allows each sub-holding to grow independently while remaining connected to a shared foundation.











“Sungai Mas was shaped as a parent brand that brings clarity to complexity—balancing consistency and flexibility while unifying diverse business units under one cohesive identity.”
“Sungai Mas was shaped as a parent brand that brings clarity to complexity—balancing consistency and flexibility while unifying diverse business units under one cohesive identity.”
MARIO UTAMA, CEO & FOUNDER
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER












Unified Brand Architecture for Scalable Growth
Unified Brand Architecture for Scalable Growth
Sungai Mas is conceived as a brand architecture system, where one core identity flows across multiple sub-holdings with clarity and intention. The concept centers on unity—creating a visual and strategic framework that supports expansion across industries without fragmenting the brand.
Sungai Mas is conceived as a brand architecture system, where one core identity flows across multiple sub-holdings with clarity and intention. The concept centers on unity—creating a visual and strategic framework that supports expansion across industries without fragmenting the brand.
We translated this approach into a cohesive identity system through a shared logo structure, disciplined typography, and adaptable visual elements that scale across sectors. From corporate representation to sub-holding applications, every element was designed to reinforce Sungai Mas as a credible, future-ready holding brand that enables growth while maintaining coherence.
We translated this approach into a cohesive identity system through a shared logo structure, disciplined typography, and adaptable visual elements that scale across sectors. From corporate representation to sub-holding applications, every element was designed to reinforce Sungai Mas as a credible, future-ready holding brand that enables growth while maintaining coherence.






OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE

We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE

We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.

INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call





