TRUST, SHAPED FOR EVERYDAY LIFE
TRUST, SHAPED FOR EVERYDAY LIFE
TRUST, SHAPED FOR EVERYDAY LIFE
Pegadaian
Pegadaian
Corporate & Industrial
Corporate & Industrial
Corporate & Industrial
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Naming & Verbal Identity
Visual Identity Design
Marketing Collateral Design
Content & Creative Direction
Production Support
Collateral
Brand Guidelines
Graphic System
Logo
Brand Narrative
Brand Positioning
INDUSTRY
LOCATION
Corporate & Industrial
Jakarta, Indonesia
A MODERN EXPRESSION OF TRUST & ACCESSIBILITY
A MODERN EXPRESSION OF TRUST & ACCESSIBILITY
Pegadaian’s communication was developed to reflect its role as a trusted financial partner for everyday Indonesians. We focused on translating an established institutional identity into a more accessible and contemporary visual language—ensuring the brand remains credible while feeling closer and more relevant to its audience.
Pegadaian’s communication was developed to reflect its role as a trusted financial partner for everyday Indonesians. We focused on translating an established institutional identity into a more accessible and contemporary visual language—ensuring the brand remains credible while feeling closer and more relevant to its audience.
“Pegadaian is built on trust that spans generations. Our role was to express that trust in a way that feels present—clear, approachable, and aligned with how people engage with financial services today.”
“Pegadaian is built on trust that spans generations. Our role was to express that trust in a way that feels present—clear, approachable, and aligned with how people engage with financial services today.”
MARIO UTAMA , CEO & FOUNDER
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Balancing Legacy with Modern Clarity
Balancing Legacy with Modern Clarity
Pegadaian’s communication system was approached as a balance between legacy and modernity—where credibility remains the foundation, but expression evolves to meet current expectations. We translated the existing brand guidelines into a more flexible and application-ready system across campaign materials, including the 2021, 2023, 2025 calendar and supporting brochures. The focus was on clarity, consistency, and usability—ensuring every touchpoint communicates information effectively while maintaining a cohesive visual identity.
Pegadaian’s communication system was approached as a balance between legacy and modernity—where credibility remains the foundation, but expression evolves to meet current expectations. We translated the existing brand guidelines into a more flexible and application-ready system across campaign materials, including the 2021, 2023, 2025 calendar and supporting brochures. The focus was on clarity, consistency, and usability—ensuring every touchpoint communicates information effectively while maintaining a cohesive visual identity.
Through structured layouts, refined typography, and disciplined use of color and graphic elements, the brand presence becomes more approachable without losing its authority. The result is a communication system that feels organized, trustworthy, and relevant across both everyday interactions and campaign moments.
Through structured layouts, refined typography, and disciplined use of color and graphic elements, the brand presence becomes more approachable without losing its authority. The result is a communication system that feels organized, trustworthy, and relevant across both everyday interactions and campaign moments.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call