A NEW LIFESTYLE DESTINATION
A NEW LIFESTYLE DESTINATION
A NEW LIFESTYLE DESTINATION
PasarKota
PasarKota
Consumer Goods & Retail
Consumer Goods & Retail
Consumer Goods & Retail
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Visual Identity Design
Marketing Collateral Design
Environmental & Spatial Branding
Production Support
Digital Campaign
Collateral
Copywriting
Brand Guidelines
Illustration
Graphic System
Logo
Brand Narrative
Retail Branding
Company Profile
Brand Positioning
INDUSTRY
LOCATION
Consumer Goods & Retail
Bekasi, Jawa Barat
REBRANDING THE HEART OF PONDOK GEDE
REBRANDING THE HEART OF PONDOK GEDE
PasarKota Pondok Gede is envisioned as a vibrant open-air lifestyle destination designed to bring together shopping, culinary explorations, and everyday entertainment under one inviting space. Rubicube Creative was entrusted to craft a full brand identity system that captures PasarKota’s mission: building a dynamic community hub where families, students, and young professionals can connect, feel welcomed, and enjoy a rich mix of experiences. Through thoughtful branding, character storytelling, and immersive visual language, PasarKota stands as a new landmark of color, warmth, and community spirit in the heart of Bekasi.
PasarKota Pondok Gede is envisioned as a vibrant open-air lifestyle destination designed to bring together shopping, culinary explorations, and everyday entertainment under one inviting space. Rubicube Creative was entrusted to craft a full brand identity system that captures PasarKota’s mission: building a dynamic community hub where families, students, and young professionals can connect, feel welcomed, and enjoy a rich mix of experiences. Through thoughtful branding, character storytelling, and immersive visual language, PasarKota stands as a new landmark of color, warmth, and community spirit in the heart of Bekasi.
“Our goal wasn’t just to design a brand — it was to design a place people emotionally return to. PasarKota needed to feel alive, human, and deeply connected to the community, and that guided every creative decision we made.”
“Our goal wasn’t just to design a brand — it was to design a place people emotionally return to. PasarKota needed to feel alive, human, and deeply connected to the community, and that guided every creative decision we made.”
CHARLES TJUNG, CREATIVE DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Bringing PasarKota’s Vision to Life
Bringing PasarKota’s Vision to Life
PasarKota required an identity that could speak to a wide audience — families, students, young professionals — while still feeling modern, joyful, and instantly recognizable. With the destination hosting retail, F&B, and entertainment, the brand needed to flex across signage, mascots, events, and digital communication without losing coherence. We began by studying Pondok Gede’s demographics, behaviors, and community patterns to understand how people move, gather, and engage in the area.
PasarKota required an identity that could speak to a wide audience — families, students, young professionals — while still feeling modern, joyful, and instantly recognizable. With the destination hosting retail, F&B, and entertainment, the brand needed to flex across signage, mascots, events, and digital communication without losing coherence. We began by studying Pondok Gede’s demographics, behaviors, and community patterns to understand how people move, gather, and engage in the area.
We developed a vibrant character-based identity system supported by bold colors, playful mastergraphics, and scalable layouts. This visual language allows PasarKota to stay energetic yet organized across hundreds of touchpoints — from wayfinding to social media — creating a cohesive, welcoming atmosphere that strengthens PasarKota’s role as a new community destination.
We developed a vibrant character-based identity system supported by bold colors, playful mastergraphics, and scalable layouts. This visual language allows PasarKota to stay energetic yet organized across hundreds of touchpoints — from wayfinding to social media — creating a cohesive, welcoming atmosphere that strengthens PasarKota’s role as a new community destination.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call