A TIMELESS LOVE STORY
A TIMELESS LOVE STORY
A TIMELESS LOVE STORY
Iconic Marjorie
Iconic Marjorie
Hospitality & Leisure
Hospitality & Leisure
Hospitality & Leisure
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Naming & Verbal Identity
Visual Identity Design
Content & Creative Direction
Marketing Collateral Design
Environmental & Spatial Branding
Collateral
Copywriting
Brand Guidelines
Graphic System
Logo
Brand Narrative
Brand Positioning
INDUSTRY
LOCATION
Hospitality & Leisure
Penang Island, Malaysia
BOUTIQUE HERITAGE HOSPITALITY
BOUTIQUE HERITAGE HOSPITALITY
Iconic Marjorie was conceived as a living tribute to Penang’s rich Peranakan heritage, anchored in the romantic legacy of Tsui Hoi Nam and Qin Ho Yee and the cultural tapestry that defines the island. Positioned for the Modern Maverick Traveler, the brand fuses storytelling, multisensory experiences, and refined hospitality into one cohesive narrative, where design, gastronomy, rituals, and spatial journeys reflect Penang’s captivating legacy while embracing contemporary sophistication.
Iconic Marjorie was conceived as a living tribute to Penang’s rich Peranakan heritage, anchored in the romantic legacy of Tsui Hoi Nam and Qin Ho Yee and the cultural tapestry that defines the island. Positioned for the Modern Maverick Traveler, the brand fuses storytelling, multisensory experiences, and refined hospitality into one cohesive narrative, where design, gastronomy, rituals, and spatial journeys reflect Penang’s captivating legacy while embracing contemporary sophistication.
"The identity centers on “The Pearl,” symbolizing Ming Zhu, Marjorie, and their legacy. Inspired by Peranakan motifs, it balances ornament with restraint—letting heritage show through detail, texture, and proportion, never excess."
"The identity centers on “The Pearl,” symbolizing Ming Zhu, Marjorie, and their legacy. Inspired by Peranakan motifs, it balances ornament with restraint—letting heritage show through detail, texture, and proportion, never excess."
MARIO UTAMA, CEO & FOUNDER
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Preserving Heritage, Inspiring Discovery Through Peranakan Elegance
Preserving Heritage, Inspiring Discovery Through Peranakan Elegance
Iconic Marjorie is structured around the idea of Penang’s Captivating Legacy, where heritage is not displayed as history, but experienced through narrative immersion. Inspired by the Golden Age of Penang and the Tsui family’s enduring love story, the brand architecture integrates Living Legacy, Timeless Fusion, Boundless Discovery, and Ardent Connections into every guest touchpoint, from arrival rituals and dining concepts to ballroom storytelling and relaxation zones.
Iconic Marjorie is structured around the idea of Penang’s Captivating Legacy, where heritage is not displayed as history, but experienced through narrative immersion. Inspired by the Golden Age of Penang and the Tsui family’s enduring love story, the brand architecture integrates Living Legacy, Timeless Fusion, Boundless Discovery, and Ardent Connections into every guest touchpoint, from arrival rituals and dining concepts to ballroom storytelling and relaxation zones.
We translated this into a cohesive visual and experiential system: an Enchanted Peranakan Fusion color palette drawn from heirloom pearls, wedding garments, and Nyonya kuehs; Fusion Florals patterns inspired by traditional Peranakan tiles; and Cultural Harmony typography that blends heritage elegance with modern simplicity. Through spatial storytelling, multisensory cues, and curated cultural programming, Iconic Marjorie becomes a hotel where love, lineage, and place are interwoven into a timeless hospitality experience.
We translated this into a cohesive visual and experiential system: an Enchanted Peranakan Fusion color palette drawn from heirloom pearls, wedding garments, and Nyonya kuehs; Fusion Florals patterns inspired by traditional Peranakan tiles; and Cultural Harmony typography that blends heritage elegance with modern simplicity. Through spatial storytelling, multisensory cues, and curated cultural programming, Iconic Marjorie becomes a hotel where love, lineage, and place are interwoven into a timeless hospitality experience.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call