KID’S LIFESTYLE DESTINATION
KID’S LIFESTYLE DESTINATION
KID’S LIFESTYLE DESTINATION
Gaya Kids
Gaya Kids
Consumer Goods & Retail
Consumer Goods & Retail
Consumer Goods & Retail
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Naming & Verbal Identity
Visual Identity Design
Brand Activation & Campaigns
Digital Experience Design
Marketing Collateral Design
Collateral
Retail Experience
Brand Guidelines
Graphic System
Logo
Brand Narrative
Retail Branding
Brand Positioning
INDUSTRY
LOCATION
Consumer Goods & Retail
Tangerang, Banten
WHERE EVERYDAY ESSENTIALS MEET IMAGINATION AND JOY
WHERE EVERYDAY ESSENTIALS MEET IMAGINATION AND JOY
GAYA Kids was developed as a lifestyle department store that brings together everyday essentials and playful discoveries for children. Positioned as a joyful retail destination, the brand celebrates curiosity, self-expression, and comfort through a thoughtfully curated selection of products. By blending imagination with clarity and structure, GAYA Kids creates a shopping experience that feels engaging for children while remaining reassuring and purposeful for parents.
GAYA Kids was developed as a lifestyle department store that brings together everyday essentials and playful discoveries for children. Positioned as a joyful retail destination, the brand celebrates curiosity, self-expression, and comfort through a thoughtfully curated selection of products. By blending imagination with clarity and structure, GAYA Kids creates a shopping experience that feels engaging for children while remaining reassuring and purposeful for parents.
“GAYA Kids is built to feel joyful yet balanced—encouraging curiosity and self-expression while remaining clear and trustworthy for parents. The result is a brand that’s playful, approachable, and thoughtfully curated.”
“GAYA Kids is built to feel joyful yet balanced—encouraging curiosity and self-expression while remaining clear and trustworthy for parents. The result is a brand that’s playful, approachable, and thoughtfully curated.”
INDRA ARIF, ART DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
A Playful Lifestyle Destination Curated for Children and Families
A Playful Lifestyle Destination Curated for Children and Families
GAYA Kids is conceived as a playful everyday destination, where shopping becomes an experience of discovery rather than routine. The concept centers on celebrating childhood through color, texture, and imagination—allowing children to explore while parents feel confident in the quality and intent of what they choose.
GAYA Kids is conceived as a playful everyday destination, where shopping becomes an experience of discovery rather than routine. The concept centers on celebrating childhood through color, texture, and imagination—allowing children to explore while parents feel confident in the quality and intent of what they choose.
We translated this philosophy into a cohesive brand system through expressive visual language, cheerful color palettes, and friendly typography. From in-store touchpoints to brand storytelling, every element was designed to feel adaptable, welcoming, and joyful—supporting a lifestyle brand that grows alongside the children it serves.
We translated this philosophy into a cohesive brand system through expressive visual language, cheerful color palettes, and friendly typography. From in-store touchpoints to brand storytelling, every element was designed to feel adaptable, welcoming, and joyful—supporting a lifestyle brand that grows alongside the children it serves.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call