GROWING LIKE A TREE, SPREAD LIKE A FOREST
GROWING LIKE A TREE, SPREAD LIKE A FOREST
GROWING LIKE A TREE, SPREAD LIKE A FOREST
Fore Coffee
Fore Coffee
Consumer Goods & Retail
Consumer Goods & Retail
Consumer Goods & Retail
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Visual Identity Design
Digital Experience Design
Brand Activation & Campaigns
Marketing Collateral Design
Environmental & Spatial Branding
Content & Creative Direction
Strategy Proposal Deck
Stationery
Website Design
Color Palette
Typography
Storytelling
Messaging System
Collateral
Retail Experience
Brand Guidelines
Graphic System
Logo
Brand Narrative
Retail Branding
Brand Positioning
INDUSTRY
LOCATION
Consumer Goods & Retail
Indonesia
ROOTED IN NATURE, GROWING THROUGH CONNECTION
ROOTED IN NATURE, GROWING THROUGH CONNECTION
Fore Coffee was envisioned as more than a specialty coffee destination—a brand that brings together quality, community, and nature within the rhythm of urban life. Built around the idea of creating meaningful everyday experiences, Fore introduces a fresh perspective on coffee culture, where thoughtful design and genuine connections transform a simple coffee ritual into something more memorable.
Fore Coffee was envisioned as more than a specialty coffee destination—a brand that brings together quality, community, and nature within the rhythm of urban life. Built around the idea of creating meaningful everyday experiences, Fore introduces a fresh perspective on coffee culture, where thoughtful design and genuine connections transform a simple coffee ritual into something more memorable.
“We envisioned Fore as more than a place for coffee. It was about creating a brand that grows through people, connects through experiences, and brings a little more nature into everyday urban life.”
“We envisioned Fore as more than a place for coffee. It was about creating a brand that grows through people, connects through experiences, and brings a little more nature into everyday urban life.”
MARIO UTAMA, CEO & FOUNDER
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Rooted in Nature, Growing Through Connection
Rooted in Nature, Growing Through Connection
Inspired by the philosophy “Growing Like a Tree, Spread Like a Forest,” we developed a brand concept that reflects organic growth, human connection, and a harmonious relationship with nature. Rooted in the idea of a living ecosystem, Fore was designed to become a welcoming space where people, creativity, and communities naturally come together.
The concept extends beyond coffee, shaping a brand experience that balances the energy of modern urban living with the simplicity and tranquility of nature.
Inspired by the philosophy “Growing Like a Tree, Spread Like a Forest,” we developed a brand concept that reflects organic growth, human connection, and a harmonious relationship with nature. Rooted in the idea of a living ecosystem, Fore was designed to become a welcoming space where people, creativity, and communities naturally come together.
The concept extends beyond coffee, shaping a brand experience that balances the energy of modern urban living with the simplicity and tranquility of nature.
We translated this philosophy into a distinctive visual identity that combines the organic form of a coffee bean, the harmonious geometry of a squircle, and a subtle letterform inspired by the brand’s origins. Expressed through minimalist typography, fluid lines, and a refreshing green palette, the identity captures a balance between nature and contemporary design.
Across packaging, retail environments, and brand communications, every element was crafted to create a cohesive and recognizable experience—one that feels approachable, refreshing, and naturally connected to everyday life.
We translated this philosophy into a distinctive visual identity that combines the organic form of a coffee bean, the harmonious geometry of a squircle, and a subtle letterform inspired by the brand’s origins. Expressed through minimalist typography, fluid lines, and a refreshing green palette, the identity captures a balance between nature and contemporary design.
Across packaging, retail environments, and brand communications, every element was crafted to create a cohesive and recognizable experience—one that feels approachable, refreshing, and naturally connected to everyday life.
OUR WORKS
OUR WORKS
OUR WORKS
Akasa Jumeirah Bali
Hospitality & Leisure
Akasa Jumeirah Bali
Hospitality & Leisure
Akasa Jumeirah Bali
Hospitality & Leisure
Mitra Tujuh Samudra
Corporate & Industrial
Mitra Tujuh Samudra
Corporate & Industrial
Mitra Tujuh Samudra
Corporate & Industrial
Amani Angani
Hospitality & Leisure
Amani Angani
Hospitality & Leisure
Amani Angani
Hospitality & Leisure
LET’S BEGIN WITH
A CONVERSATION.
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
We are always happy to meet new people.
Give us a call +62 812 8430 3232
email info@rubic3.com or follow us.
INDONESIA
SINGAPORE
©2024 Rubicube Group. All Right Reserved
Powered by Astatek
LET’S BEGIN WITH
A CONVERSATION.
We are always happy to meet new people. Give us a call
