THE FUTURE OF COMMERCE
THE FUTURE OF COMMERCE
THE FUTURE OF COMMERCE
ESB
ESB
Technology & Innovation
Technology & Innovation
Technology & Innovation
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Naming & Verbal Identity
Visual Identity Design
Digital Experience Design
Marketing Collateral Design
Environmental & Spatial Branding
Content & Creative Direction
Collateral
Copywriting
Brand Guidelines
Illustration
Graphic System
Logo
Brand Narrative
Company Profile
Brand Positioning
INDUSTRY
LOCATION
Technology & Innovation
Jakarta, Indonesia
ONE-STOP INFRASTRUCTURE FOR RESTAURANTS
ONE-STOP INFRASTRUCTURE FOR RESTAURANTS
ESB was developed as a comprehensive digital ecosystem designed to modernize restaurant businesses from the inside out. In a competitive landscape dominated by fragmented POS and ERP solutions, the opportunity was clear: build an integrated platform that connects every operational layer, from transactions and inventory to funding and supply chain, into one intelligent system.
ESB was developed as a comprehensive digital ecosystem designed to modernize restaurant businesses from the inside out. In a competitive landscape dominated by fragmented POS and ERP solutions, the opportunity was clear: build an integrated platform that connects every operational layer, from transactions and inventory to funding and supply chain, into one intelligent system.
“ESB’s identity reflects a connected digital ecosystem—using modular structure, geometric typography, and a forward-looking color system to express integration, precision, and approachability for modern restaurant entrepreneurs.”
“ESB’s identity reflects a connected digital ecosystem—using modular structure, geometric typography, and a forward-looking color system to express integration, precision, and approachability for modern restaurant entrepreneurs.”
MARIO UTAMA, CEO & FOUNDER
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Unified Commerce, Built for the Future
Unified Commerce, Built for the Future
ESB is built around the idea of a unified commerce ecosystem, where POS, ERP, supply chain, and funding operate seamlessly within a single digital architecture. Inspired by the evolution of cloud technology and the accelerating shift toward integrated business platforms, the brand narrative reflects progress, connection, and intelligent infrastructure.
ESB is built around the idea of a unified commerce ecosystem, where POS, ERP, supply chain, and funding operate seamlessly within a single digital architecture. Inspired by the evolution of cloud technology and the accelerating shift toward integrated business platforms, the brand narrative reflects progress, connection, and intelligent infrastructure.
We translated this into a modular naming system and a modern visual identity that communicates innovation and trust. From futuristic typography and structured iconography to a color palette balancing technological precision with energetic vitality, every element reinforces ESB’s position as the future-facing backbone of restaurant commerce.
We translated this into a modular naming system and a modern visual identity that communicates innovation and trust. From futuristic typography and structured iconography to a color palette balancing technological precision with energetic vitality, every element reinforces ESB’s position as the future-facing backbone of restaurant commerce.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call