THE FUTURE OF COMMERCE

THE FUTURE OF COMMERCE

THE FUTURE OF COMMERCE

ESB

Technology & Innovation

Technology & Innovation

SERVICES

SERVICES

SERVICES

DELIVERABLES

DELIVERABLES

DELIVERABLES

INDUSTRY

INDUSTRY

INDUSTRY

LOCATION

LOCATION

LOCATION

SERVICES

DELIVERABLES

Brand Strategy

Naming & Verbal Identity

Visual Identity Design

Digital Experience Design

Marketing Collateral Design

Environmental & Spatial Branding

Content & Creative Direction

Collateral

Copywriting

Brand Guidelines

Illustration

Graphic System

Logo

Brand Narrative

Company Profile

Brand Positioning

INDUSTRY

LOCATION

Technology & Innovation

Jakarta, Indonesia

ONE-STOP INFRASTRUCTURE FOR RESTAURANTS

ESB was developed as a comprehensive digital ecosystem designed to modernize restaurant businesses from the inside out. In a competitive landscape dominated by fragmented POS and ERP solutions, the opportunity was clear: build an integrated platform that connects every operational layer, from transactions and inventory to funding and supply chain, into one intelligent system.

“ESB’s identity reflects a connected digital ecosystem—using modular structure, geometric typography, and a forward-looking color system to express integration, precision, and approachability for modern restaurant entrepreneurs.”

“ESB’s identity reflects a connected digital ecosystem—using modular structure, geometric typography, and a forward-looking color system to express integration, precision, and approachability for modern restaurant entrepreneurs.”

MARIO UTAMA, CEO & FOUNDER

MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR

MARIO UTAMA, CEO & FOUNDER

Unified Commerce, Built for the Future

ESB is built around the idea of a unified commerce ecosystem, where POS, ERP, supply chain, and funding operate seamlessly within a single digital architecture. Inspired by the evolution of cloud technology and the accelerating shift toward integrated business platforms, the brand narrative reflects progress, connection, and intelligent infrastructure.

We translated this into a modular naming system and a modern visual identity that communicates innovation and trust. From futuristic typography and structured iconography to a color palette balancing technological precision with energetic vitality, every element reinforces ESB’s position as the future-facing backbone of restaurant commerce.

LET’S BEGIN WITH

A CONVERSATION.

INDONESIA

SINGAPORE

We are always happy to meet new people.

Give us a call +62 811 98895819

email info@rubic3.com or follow us.

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