FINTECH HUB FOR THE GIG ECONOMY
FINTECH HUB FOR THE GIG ECONOMY
FINTECH HUB FOR THE GIG ECONOMY
Bank Raya
Bank Raya
Finance & Insurance
Finance & Insurance
Finance & Insurance


SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Naming & Verbal Identity
Visual Identity Design
Marketing Collateral Design
Content & Creative Direction
Collateral
Copywriting
Brand Guidelines
Illustration
Graphic System
Logo
Brand Narrative
Brand Positioning
INDUSTRY
LOCATION
Finance & Insurance
Jakarta, Indonesia
DIGITAL BANK FOR GIG ECONOMY WORKERS
DIGITAL BANK FOR GIG ECONOMY WORKERS
Bank Raya was positioned as a progressive digital bank designed to empower Indonesia’s emerging entrepreneurs and digitally connected communities. Rooted in transformation and accessibility, the brand identity reflects agility, optimism, and technological confidence, bridging the legacy of traditional banking with a forward-looking ecosystem built for seamless digital experiences, financial growth, and everyday empowerment.
Bank Raya was positioned as a progressive digital bank designed to empower Indonesia’s emerging entrepreneurs and digitally connected communities. Rooted in transformation and accessibility, the brand identity reflects agility, optimism, and technological confidence, bridging the legacy of traditional banking with a forward-looking ecosystem built for seamless digital experiences, financial growth, and everyday empowerment.











“Bank Raya centers on digital confidence—balancing approachability, security, and progress to support financial independence through clear, human-centered technology.”
“Bank Raya centers on digital confidence—balancing approachability, security, and progress to support financial independence through clear, human-centered technology.”
CHARLES TJUNG, CREATIVE DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER












A Disciplined and Scalable Brand System
A Disciplined and Scalable Brand System
For Bank Raya, our work focused on constructing a disciplined and scalable brandmark system. We established proportional relationships between each component of the logo using a structured measurement grid (X system), ensuring visual balance and consistency across all applications. From brandmark structure to clear space requirements and minimum sizing standards for print and digital, every specification was carefully defined to preserve clarity and legibility.
For Bank Raya, our work focused on constructing a disciplined and scalable brandmark system. We established proportional relationships between each component of the logo using a structured measurement grid (X system), ensuring visual balance and consistency across all applications. From brandmark structure to clear space requirements and minimum sizing standards for print and digital, every specification was carefully defined to preserve clarity and legibility.
Beyond the logo itself, we formalized rules for textual usage, capitalization, and typographic consistency to maintain integrity across communication materials. The result is not just a visual identity, but a controlled brand system, precise, protected, and adaptable, designed to support Bank Raya’s credibility in both physical and digital environments.
Beyond the logo itself, we formalized rules for textual usage, capitalization, and typographic consistency to maintain integrity across communication materials. The result is not just a visual identity, but a controlled brand system, precise, protected, and adaptable, designed to support Bank Raya’s credibility in both physical and digital environments.






OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE

We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE

We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.

INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call





