Rubicube Creative | Brand Strategy & Creative Agency Jakarta

A HOUSE WHERE TIME SLOWS

Baan Maisie

Consumer Goods & Retail

SERVICES

DELIVERABLES

INDUSTRY

LOCATION

SERVICES

DELIVERABLES

Brand Strategy

Visual Identity Design

Brand Activation & Campaigns

Marketing Collateral Design

Environmental & Spatial Branding

Production Support

Strategy Proposal Deck

Mockup Creation

Photography Direction

Stationery

Launch Campaigns

Color Palette

Typography

Storytelling

Messaging System

Tone of Voice

Collateral

Packaging Design

Retail Experience

Copywriting

Brand Guidelines

Illustration

Graphic System

Logo

Brand Narrative

Retail Branding

Brand Positioning

INDUSTRY

LOCATION

Consumer Goods & Retail

Jakarta, Indonesia

THAI DINING ROOTED IN HOME & HERITAGE

Baan Maisie was shaped around the warmth of a Thai home kitchen. We focused on the emotional qualities of everyday dining—comfort, togetherness, and presence—so the experience feels personal rather than performative. The challenge was creating a restaurant that invites people to slow down, share food, and feel genuinely welcomed.

"Baan Maisie frames home as an experience—rooted in warmth, familiarity, and presence—creating a hospitality space that feels personal and invites guests to slow down and feel cared for."

CHARLES TJUNG, CREATIVE DIRECTOR

MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR

MARIO UTAMA, CEO & FOUNDER

Modern Thai Home Dining, Rooted in Ritual & Connection

Baan Maisie is conceived as a modern Thai home kitchen, where dining is guided by everyday rituals—sharing dishes, lingering conversations, and moments of quiet connection. Inspired by Thai living culture, the concept emphasizes intimacy, generosity, and a slower pace that allows food and atmosphere to be fully enjoyed.

We translated this philosophy into a cohesive brand system through warm visual cues, natural color palettes, and content direction that highlights simplicity and sincerity. From identity to photography mood, every element was designed to feel lived-in rather than styled—creating a dining experience that feels comforting, grounded, and emotionally resonant.