A HOUSE WHERE TIME SLOWS
A HOUSE WHERE TIME SLOWS
A HOUSE WHERE TIME SLOWS
Baan Maisie
Baan Maisie
Consumer Goods & Retail
Consumer Goods & Retail
Consumer Goods & Retail
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Visual Identity Design
Brand Activation & Campaigns
Marketing Collateral Design
Environmental & Spatial Branding
Production Support
Collateral
Packaging Design
Retail Experience
Copywriting
Brand Guidelines
Illustration
Graphic System
Logo
Brand Narrative
Retail Branding
Brand Positioning
INDUSTRY
LOCATION
Consumer Goods & Retail
Jakarta, Indonesia
THAI DINING ROOTED IN HOME & HERITAGE
THAI DINING ROOTED IN HOME & HERITAGE
Baan Maisie was shaped around the warmth of a Thai home kitchen. We focused on the emotional qualities of everyday dining—comfort, togetherness, and presence—so the experience feels personal rather than performative. The challenge was creating a restaurant that invites people to slow down, share food, and feel genuinely welcomed.
Baan Maisie was shaped around the warmth of a Thai home kitchen. We focused on the emotional qualities of everyday dining—comfort, togetherness, and presence—so the experience feels personal rather than performative. The challenge was creating a restaurant that invites people to slow down, share food, and feel genuinely welcomed.
"Baan Maisie frames home as an experience—rooted in warmth, familiarity, and presence—creating a hospitality space that feels personal and invites guests to slow down and feel cared for."
"Baan Maisie frames home as an experience—rooted in warmth, familiarity, and presence—creating a hospitality space that feels personal and invites guests to slow down and feel cared for."
CHARLES TJUNG, CREATIVE DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Modern Thai Home Dining, Rooted in Ritual & Connection
Modern Thai Home Dining, Rooted in Ritual & Connection
Baan Maisie is conceived as a modern Thai home kitchen, where dining is guided by everyday rituals—sharing dishes, lingering conversations, and moments of quiet connection. Inspired by Thai living culture, the concept emphasizes intimacy, generosity, and a slower pace that allows food and atmosphere to be fully enjoyed.
Baan Maisie is conceived as a modern Thai home kitchen, where dining is guided by everyday rituals—sharing dishes, lingering conversations, and moments of quiet connection. Inspired by Thai living culture, the concept emphasizes intimacy, generosity, and a slower pace that allows food and atmosphere to be fully enjoyed.
We translated this philosophy into a cohesive brand system through warm visual cues, natural color palettes, and content direction that highlights simplicity and sincerity. From identity to photography mood, every element was designed to feel lived-in rather than styled—creating a dining experience that feels comforting, grounded, and emotionally resonant.
We translated this philosophy into a cohesive brand system through warm visual cues, natural color palettes, and content direction that highlights simplicity and sincerity. From identity to photography mood, every element was designed to feel lived-in rather than styled—creating a dining experience that feels comforting, grounded, and emotionally resonant.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call