A JOURNEY OF FLAVOR
A JOURNEY OF FLAVOR
A JOURNEY OF FLAVOR
Aubree
Aubree
Consumer Goods & Retail
Consumer Goods & Retail
Consumer Goods & Retail


SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Naming & Verbal Identity
Visual Identity Design
Digital Experience Design
Marketing Collateral Design
Content & Creative Direction
Copywriting
Brand Guidelines
Illustration
Graphic System
Logo
Brand Narrative
Brand Positioning
INDUSTRY
LOCATION
Consumer Goods & Retail
Jakarta, Indonesia
ALL-DAY DINING, INSPIRED BY WANDERLUST
ALL-DAY DINING, INSPIRED BY WANDERLUST
Aubree was developed as a character-driven dining concept that transforms global gastronomy into a journey of discovery. Positioned as an all-day dining destination, the brand draws inspiration from the travels of its namesake, an unseen explorer curating flavors, moods, and moments from across the world. Through layered storytelling, atmospheric design, and a time-based culinary narrative, Aubree invites guests to move seamlessly from morning to night, experiencing food not just as a meal, but as a shared voyage shaped by curiosity, intimacy, and adventure.
Aubree was developed as a character-driven dining concept that transforms global gastronomy into a journey of discovery. Positioned as an all-day dining destination, the brand draws inspiration from the travels of its namesake, an unseen explorer curating flavors, moods, and moments from across the world. Through layered storytelling, atmospheric design, and a time-based culinary narrative, Aubree invites guests to move seamlessly from morning to night, experiencing food not just as a meal, but as a shared voyage shaped by curiosity, intimacy, and adventure.











"Aubree was shaped as a character-driven journey, where atmosphere, menu, and mood evolve throughout the day—inviting guests into a subtle, intimate, ever-unfolding story."
"Aubree was shaped as a character-driven journey, where atmosphere, menu, and mood evolve throughout the day—inviting guests into a subtle, intimate, ever-unfolding story."
CHARLES TJUNG, CREATIVE DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER












A Journey Through Time, Flavor, and Atmosphere
A Journey Through Time, Flavor, and Atmosphere
Aubree is conceived as a curator of hidden flavors and untold stories, where dining follows the rhythm of the day. From Dawn’s Secret to Night’s Decadence, each time segment represents a different emotional chapter, morning whispers, midday warmth, twilight intrigue, and nocturnal intimacy, allowing guests to experience global cuisine through shifting atmospheres and moods.
Aubree is conceived as a curator of hidden flavors and untold stories, where dining follows the rhythm of the day. From Dawn’s Secret to Night’s Decadence, each time segment represents a different emotional chapter, morning whispers, midday warmth, twilight intrigue, and nocturnal intimacy, allowing guests to experience global cuisine through shifting atmospheres and moods.
We translated this narrative into a cohesive brand system through explorer-inspired storytelling, restrained yet evocative visuals, and content direction that plays with mystery and revelation. By combining layered copywriting, tonal color palettes, and carefully paced visual cues, Aubree becomes an immersive dining journey, one where every visit feels personal, atmospheric, and quietly unforgettable.
We translated this narrative into a cohesive brand system through explorer-inspired storytelling, restrained yet evocative visuals, and content direction that plays with mystery and revelation. By combining layered copywriting, tonal color palettes, and carefully paced visual cues, Aubree becomes an immersive dining journey, one where every visit feels personal, atmospheric, and quietly unforgettable.






OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE

We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE

We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.

INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call





