URBAN COMFORT, REFINED
URBAN COMFORT, REFINED
URBAN COMFORT, REFINED
Ashley Tanah Abang
Ashley Tanah Abang
Hospitality & Leisure
Hospitality & Leisure
Hospitality & Leisure
SERVICES
SERVICES
SERVICES
DELIVERABLES
DELIVERABLES
DELIVERABLES
INDUSTRY
INDUSTRY
INDUSTRY
LOCATION
LOCATION
LOCATION
SERVICES
DELIVERABLES
Brand Strategy
Visual Identity Design
Content & Creative Direction
Collateral
Copywriting
Graphic System
Logo
Brand Narrative
Brand Positioning
INDUSTRY
LOCATION
Hospitality & Leisure
Jakarta, Indonesia
A MODERN STAY, DESIGNED FOR THE CITY
A MODERN STAY, DESIGNED FOR THE CITY
Ashley Tanah Abang was shaped as a contemporary urban hotel—designed to offer comfort, clarity, and ease within one of Jakarta’s most active districts. We focused on creating a brand that feels efficient yet refined, where every touchpoint supports a seamless and elevated stay experience.
Ashley Tanah Abang was shaped as a contemporary urban hotel—designed to offer comfort, clarity, and ease within one of Jakarta’s most active districts. We focused on creating a brand that feels efficient yet refined, where every touchpoint supports a seamless and elevated stay experience.
“Ashley is built around the idea of modern hospitality—where comfort meets clarity, and every detail is designed to feel effortless, considered, and quietly refined.”
“Ashley is built around the idea of modern hospitality—where comfort meets clarity, and every detail is designed to feel effortless, considered, and quietly refined.”
INDRA ARIF, ART DIRECTOR
MARIO UTAMA, EXECUTIVE CREATIVE DIRECTOR
MARIO UTAMA, CEO & FOUNDER
Urban Clarity, Seamless Comfort
Urban Clarity, Seamless Comfort
Ashley Tanah Abang is conceived as an urban hospitality experience, where functionality and comfort are brought together through a clear and contemporary lens. Positioned within a dense and fast-paced environment, the brand focuses on delivering a sense of calm, order, and reliability for modern travelers. We translated this into a cohesive brand system through clean typography, structured layouts, and a disciplined visual language that emphasizes clarity and consistency.
Ashley Tanah Abang is conceived as an urban hospitality experience, where functionality and comfort are brought together through a clear and contemporary lens. Positioned within a dense and fast-paced environment, the brand focuses on delivering a sense of calm, order, and reliability for modern travelers. We translated this into a cohesive brand system through clean typography, structured layouts, and a disciplined visual language that emphasizes clarity and consistency.
Inspired by the rhythm of the city, the identity balances efficiency with subtle refinement—ensuring the brand feels professional, accessible, and quietly premium. From signage to in-room touchpoints and communication materials, every element is designed to support a seamless guest journey—creating a stay experience that feels comfortable, intuitive, and well-resolved.
Inspired by the rhythm of the city, the identity balances efficiency with subtle refinement—ensuring the brand feels professional, accessible, and quietly premium. From signage to in-room touchpoints and communication materials, every element is designed to support a seamless guest journey—creating a stay experience that feels comfortable, intuitive, and well-resolved.
OUR WORKS
OUR WORKS
OUR WORKS
LET’S BEGIN WITH A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call
LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people.
Give us a call +62 811 98895819
email info@rubic3.com or follow us.
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LET’S BEGIN WITH
A CONVERSATION.
INDONESIA
SINGAPORE
We are always happy to meet new people. Give us a call