Based on the latest market research, 43.71% of respondents from Indonesia stated they drink juice regularly. Revenue in the Juices segment in Indonesia, amounts to US$46m in 2018, the market is expected to grow annually by 7.7% in 2018-2021.
CLIENT / Toza Juice
SCOPE OF WORK / BRANDING
YEAR / 2018
In order to maintain the high market demand, Toza Juice have to be able to recognize its segmented target market; which largely covers the dynamics younger generation.