CLIENT / PEGADAIAN
SCOPE OF WORK / BRANDING
YEAR / 2020
Pegadaian is a financial institution that started back in 1901 as a legal money loan with reasonable interest instead of an illegal loan shark or money laundering practice. Pegadaian has to keep updating its service into gold and non-gold debt insurance, including vehicles and stock, and bonds.
Rubicube Creative refreshes Pegadaian’s branding architecture, translating into more refined collateral and consistent visual identity.