Launching the 2nd AEON Mall in Jakarta, Indonesia. We conducted a diligence survey on site at Jakarta Garden City located in the East of Jakarta. The mall is located in complex of JGC which was a new residential area. Our challenge was to measure the demography and psychography approach and have to related along with the mall concept.
It begin with concepting and stylescaping the laws of design. Our approach is to maintain AEON Mall’s branding of its Japanese origin which is simplicity and the vibrant magenta corporate colour combining east jakarta lifestyle and behaviour.
“Where Wonders Bloom” is the tagline that we created for AEON Mall JGC concept.