CLIENT / Paramount
SCOPE OF WORK / BRANDING
YEAR / 2015
JET Express is a nationwide provider of comprehensive logistic and transportation solutions. Established in early 2015 as an express operator, the company will rapidly grow into a global brand recognition in short years for its customized services and innovative multi-product offering. The range of services offered by JET Express includes international and domestic express courier delivery service, freight forwarding, logistics and warehousing, records and information management solutions, e-business solutions, and online shopping services.
BRAND ESSENCE JET EXPRESS Fast. Simple. Friendly.
BRAND VISION to be recognized as one of the top nationwide logistics and express transportation service providers with innovative solutions.
PURPOSE to enable and facilitate regional and global trade and commerce responsibly.
In the logo, we define fast and movement to reflect JET EXPRESS quality of service. We use the dynamic line combine with ‘BOLD’ and ‘ITALIC’ to represents the velocity of our service. for the graphic element we add simple icon illustration as the value of our company; fast, simple and friendly
