Since its establishment in 1976, Bina Pertiwi, a B2B company that focuses on the nation’s Agriculture Industry finally planned to rebrand all of its corporate culture, portfolio and branding in 2018. As part of PT United Tractors Tbk (UT), we thoroughly aligned its research, strategy and brand design that resulted in a Stronger Brand Architecture, Stronger Brand Positioning, Stronger Brand Image & Stronger Brand Equity.
CLIENT / BINA PERTIWI
SCOPE OF WORK / BRANDING
YEAR / 2019
The brandmark is designed in blue and green colour to represent a synergy and a harmonious relationship between Bina Pertiwi Company internals and its customers.